Direct users to a blog post or landing page if you need to share a ton of information. Keep Messages Short: Most email is read on a mobile device, so keep your copy concise and to the point.If users feel duped, they’re likely to unsubscribe or mark your message as spam, which impacts deliverability. Use Engaging Titles, But Don’t Bait And Switch: Using interesting subject titles is crucial to increasing email open rates, but keep them on topic and non-spammy.Use email to speak directly to your users, use their name, and let them see the human side of your brand. Stay Human: Email marketing is popular-which also means it is competitive.These tips will help you maximize your email marketing campaign, which we’ll dive into next. If you open up your email box right now, there’s a good chance at least half of your messages are email marketing, like this one from GlassesUSA: The Fundamentals of Email Marketingīefore diving into the strategies you’ll use to build and leverage email marketing, let’s cover the fundamentals.

It is typically used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of content marketing efforts. Getting Started With Email MarketingĮmail marketing is a marketing strategy where businesses send promotional messages to people in mass quantities. We’ll walk through tips and strategies for building an email list, creating an email that users want to read, designing automated campaigns-and tracking your efforts. This post is long, but it’s worth the read. (In fact, you’ve probably seen those people in your email box.) There’s a problem-most people don’t know how to do it right. That’s why building a successful email marketing campaign is more important than ever. Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing. In addition, with email marketing you own the connections-you don’t have to worry about algorithm changes tanking your reach. After all, what’s the good of marketing to someone if they’re not there?ĭata shows that most people are on email-and the number increases every year. Why? With all the hype over new channels, why is this decades-old technology still one of the most effective marketing strategies? Is Email Marketing Outdated?ĭespite the rise of social, people use email more than other platforms. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

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